You still need to remember about trying to establish a human connection with whoever you’re writing to, and not mass mailing everybody.

Let’s go over these press release basics in regard to writing about a new product.

Product launch press release format

Include the following in your product press release:

• Headline – an attention-grabbing headline about your product. Make it count!
• Lead – a brief overview of the story, including answers to the questions: Who? What? When? Why? With what effect?
• Dateline – to confirm that you’re providing the most up-to-date information.
• Body – an explanation of the information provided earlier in the lead, starting from the most newsworthy info about your product and finishing with secondary details.
• Company info – a short paragraph about your company and its products to help journalists understand the nature of the business and make writing about it easier.
• Media contact information – the author or company’s/agency’s contact information.

Find journalists and media influencers interested in your specific product

A key factor in getting your press release picked up by the media is pitching to relevant journalists and bloggers—people that are interested in writing about your type of product.