5 Different Types of Press Releases

Ever wondered what kind of press releases are submitted and published every day? Everything from business announcements to general news, there is something that covers every industry’s aspect.

5 of the most common press releases are: product[1] launch announcement, event hosting/attendance announcements, rebranding, new hire, and partnership announcements. 9/10 press releases will fall into these five categories.


Let’s take a look at what each one entails:

1. Product Launch Announcement:

Product launches are definitely press release worthy. They announce the launch of a new product hitting the market. Wouldn’t you want to know if a company you follow had an exciting launch coming up?

When a company is getting ready to launch a new product, they tease it in a press release. A product launch press release helps build excitement and talk about the product. These releases are always timed out depending on the day and time of the product launch. Businesses cannot send out a product launch release the day after the product has been launched. It doesn’t make sense. The release is supposed to build anticipation, hence why doing it a significant amount of time beforehand is ideal.

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